标题: Master of IB 卖教科书（含资料） [打印本页] 作者: carlton 时间: 2010-2-26 17:22 标题: Master of IB 卖教科书（含资料）
IBUS7311 Managing the International Enterprise
Bartlett, C A, Ghoshal, S and Beamish, P W (2007 or later) Transnational Management: Text, Cases and Readings in Cross-Border Management (5th edition), New York: Irwin McGraw Hill. (BGB)
AUD 100
IBUS7322 International Service Operations Management
Johnston, Robert & Clark, Graham (2005) Service Operations Management, 2nd edn., Prentice Hall
AUD 100
MKTG7504-Services Marketing Management
Zeithaml, V. A., Bitner, M. J.,& Gremler, D. D. (2009).Services marketing: Integrating customer focus across the firm (5th Ed.). Boston: McGraw-Hill/ Irwin.
AUD 100
TIMS7301 Entrepreneurship and New Ventures
Prescribed course textbook: Howard H. Frederick, Donald F. Kuratko and Richard M. Hodgetts, Entrepreneurship: Theory, Process and Practice. 1st Asia-Pacific edition. (2006, Thomson Learning Australia). ISBN-10 0 17 012880 6; ISBN-13 9780170128803